Skip to content
Explore expert articles on technology trends, digital marke…

Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in F1

Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – after McLaren was appraised at £3.5 billion in an adjustment to corporate structure in September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes and chemicals giant Ineos, who each also own one-third of the company.

A Mercedes spokesperson stated: "We will be making no comment on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Financial Increase

This arrangement would represent a significant increase in value of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams recently due to the growing popularity of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the most successful sports movie ever released.

Present Standings

Mercedes are second in the constructors' championship, trailing McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

PT
About the author

Patrick Taylor

A digital strategist with over a decade of experience in tech consulting, passionate about helping businesses leverage emerging technologies for growth.

Jack O'Raconnect UK Blog

Type to search articles.